Rolling Up Car Washes: How Adiola Oladimiji is Using Private Equity to Build a Cash Flow Empire

Rolling Up Car Washes: How Adiola Oladimiji is Using Private Equity to Build a Cash Flow Empire

The forty-eighth episode of Groundbreakers Podcast by Homebase! Listen in for an amazing interview with Adeola Oladimeji, General Partner at Ascendi Capital.

Domingo Valadez

Feb 4, 2025

Podcast

Episode Summary

In this episode of Groundbreakers, Adeola Oladimeji, General Partner at Ascendi Capital, shares how he’s using private equity strategies to roll up car washes into a high-cash-flow empire. Starting in multifamily real estate, Ade saw a unique opportunity to consolidate fragmented, mom-and-pop car wash businesses and turn them into scalable, institutional-quality assets.

To listen to this episode, follow this link to Groundbreakers on Spotify!

Key Points Discussed

• From Multifamily to Car Washes: Why Ade shifted from traditional real estate investing to an overlooked niche with strong cash flow potential.
• The Private Equity Playbook: How he identifies acquisition targets, structures deals, and increases operational efficiency to maximize value.
• Financing the Rollup: The role of SBA loans, seller financing, and investor capital in scaling a portfolio of small businesses.
• Lessons from Real Estate Investing: How Ade applies underwriting discipline and value-add strategies from real estate to business acquisitions.

Guest Information

• Name: Adeola Oladimeji
• Roles: General Partner at Ascendi Capital
• LinkedIn: Adeola Oladimeji
• Website: Ascendi Capital

Conclusion

Adeola Oladimeji’s journey is a masterclass in spotting hidden opportunities and using private equity principles to scale cash-flowing businesses. His insights on rollups, financing, and operational efficiencies offer valuable lessons for investors looking beyond traditional real estate.

Connect with Ade on LinkedIn to learn more about Ascendi Capital and his approach to building wealth through business acquisitions.

DOMINGO VALADEZ is the co-founder at Homebase and a former product strategy manager at Google.