How Joey Schneider Scaled to 28 Units After a Career in Pharma, and Why He’s Focused on Educating Passive Investors Through Trinity Peak Partners & Ironton Capital

Episode Summary

In this episode of Groundbreakers, Joey Schneider—CEO of Trinity Peak Partners and Head of Investor Relations at Ironton Capital—shares his unconventional path from medical sales to real estate investing. After climbing the corporate ladder and managing a large sales team, Joey realized he wanted more than a high-paying job—he wanted freedom.

That shift led him to real estate, where he started with flips and BRRRRs before building a multifamily portfolio and helping other investors do the same. Now, Joey educates high-income professionals on how to unlock passive income and reclaim their time.

To listen to this episode, follow this link to Groundbreakers on Spotify!

Key Points Discussed

• Walking Away from W2: Joey opens up about his decision to leave a successful medical sales career despite the financial stability, title, and team. He shares the mental hurdles and mindset shifts it took to walk away from “golden handcuffs.”
• Building His First Portfolio: Joey breaks down how he built 28+ units through BRRRR strategies, flips, and buy-and-hold properties while still working full-time. He discusses key markets, deal analysis, and lessons from early mistakes.
• Investor Education: At Ironton Capital, Joey now helps passive investors—from tech execs to business owners—understand how to vet deals, operators, and align investments with their long-term goals.
• From Transactional to Relational: Joey emphasizes why relationships matter more than spreadsheets when it comes to real estate investing—and how trust-building plays a central role in both active and passive investing.

Guest Information

• Name: Joey Schneider
• Role: CEO of Trinity Peak Partners & Head of Investor Relations at Ironton Capital
• LinkedIn: Joey Schneider
• Website: Trinity Peak Partners & Ironton Capital

Conclusion

Joey Schneider’s journey is a powerful example of how to trade prestige for purpose. His transition from medical sales to real estate showcases the value of long-term thinking, calculated risk, and focusing on what truly matters—freedom, impact, and ownership.

Connect with Joey on LinkedIn to learn more about his work with Trinity Peak Partners and Ironton Capital.