The Playbook to Find the Investor
Who Will Fund Your Deal.
Pick the one investor whose situation you've lived, learn where their money came from and what scares them, find the one channel they live in, and speak straight to it. Plus a one-page worksheet and a Claude prompt that drafts your avatar and four messages in your voice.
Most GPs pitch real estate, in general, to anyone with money, in general, and then wonder why the market feels so hard. The ones raising easily picked one investor they understand better than anyone, and built the whole raise around that person.
My co-founder and I were syndicators before Homebase was software. We went viral twice crowdfunding deals and built an investor base of 3,500+ investors doing it. What made that base possible was knowing exactly who we were talking to, because we'd been them.
New GPs pay coaches five figures for something like this. Ours is free. Written around four investor avatars, and the method is the same for whichever one you've lived.
- How to pick the one investor whose situation you've lived, and the four avatars that come up constantly with GPs raising on Homebase.
- Where their money came from and how it sits today, because the first message gets built on that.
- The fear underneath the money, and the one line that lands for each avatar. None of them mention a cap rate.
- The channel breakdown. Facebook ads, LinkedIn, communities, and referrals, and which avatar each one fits.
- Four messages you can copy and send, from the first ad or post to the follow-up when they go quiet.
- Why they trust the steward who came from where they came from, and the three things that make it believable.
- How the first ten investors bring the next hundred, and why that only works inside a real avatar.
- A one-page worksheet, plus a Claude prompt that interviews you and drafts your avatar and all four messages in your voice.