How to Raise Capital
for a Real Estate Deal.
Do the raise math, sort your list into three tiers, get soft commitments before you launch, and run a deal room that closes. Plus what to do when the raise stalls.
Most GPs find a great deal, get it under contract, and only then start thinking about the raise. By then there's already a closing date on the calendar. The 90 days after you go under contract set the ceiling on what you raise.
My co-founder and I were syndicators before Homebase was software. We went viral twice crowdfunding deals and built an investor base of 3,500+ investors doing it. This is the playbook for those 90 days, and for the work you do between raises so the next one isn't this hard.
New GPs pay coaches five figures for something like this. Ours is free. Written for multifamily, and it adapts fine to self-storage, mobile home parks, industrial and development.
- The raise math, worked backward from your closing date, so you know what your list can actually close.
- Whether you're running 506(b) or 506(c), and why that decides who you're allowed to contact at all.
- How to sort your list into three tiers, and why Tier 1 is 8% of the names and 63% of the money.
- Seven messages you can copy and send, from the first text to the close.
- The soft-commitment test. Somewhere between 50 and 60 percent of portal soft commits turn into real money.
- The eight questions LPs actually ask, and how to be ready for the two that lose checks.
- What to do at day 50 when you're halfway there and the raise has stalled.
- How to build a family office list now for the raise after this one.